Our philosophy

Our roots

A sturdy trunk with roots reaching way back into the past.

 How it all began:Austrian Airlines commenced its flying operations on 31 March 1958 with four Vickers Viscount 779 planes on the Vienna –London route. Lauda Air began in 1979 with charter flights on two small Fokker 27 planes. On 1 April 1980, Tyrolean Airways started flying from Innsbruck to Vienna and Zurich with a Dash 7.

Today, as the leading Austrian airline group,we fly to 130 destinations in 66 countries on all five continents, are a member of the global Star Alliance and focus our activities strongly on Central and Eastern Europe.

Our goals

The way we perceive ourselves.

 We, the Austrian Airlines Group,are an independent, competitive Austrian group of airlines that is a byword for quality. We want to be the airline of choice for business travellers and tourists in Austria, Central and Eastern Europe.

Our pursuit of this objective depends on our most important capital asset: our employees, or more precisely, their enthusiasm, hard work, tact, team spirit and commitment to our common success.We can achieve our goal by making the most of our characteristic strengths in every area.

Our evolution

Our strong brands

 The new brand architecture is creating clarity and transparency. We are using the power of the Austrian Airlines brand and strengthening it by dispensing with additional descriptions.

The strengths of Tyrolean Airways are expressed ideally by the product brand "Austrian arrows —operated by Tyrolean.  Austrian arrows stands for a purposeful, efficient network of destinations and a dynamic, sympathetic and forward-looking airline, as was impressively confirmed by detailed market research. The name thus emphatically illustrates the special tasks and strengths of the airline and its relationship with the Austrian Airlines Group."

The brand architecture is creating the conditions for Lauda Air to become the world ’s best leisure airline.

Austrian Airlines Group is used deliberately as the group brand.In this way we create additional brand value for the entire Austrian Airlines Group.

Our character

A good brand comes from within

 What makes us unique? Friendliness, service and reliability are no longer enough to guarantee success in this tough, competitive marketplace. We traditionally have many more strengths; in future our brands will represent an inimitable combination of these strengths and new ones — naturally in our typical Austrian style.

We are characterised by a feeling of optimism, new strengths, harmony and a positive attitude. In short, a spring-like feeling that comes from within.

Employees of the Austrian Airlines Group spontaneously commit themselves to the well-being of their passengers, both on the ground and in the air. Charm and a sincere interest are always evident — that special extra portion of genuine, natural attentiveness. Openness and tact ensure that our passengers enjoy an incomparable travel experience — as promised by the brand.

Our soul

We are the brand and the brand is us

 We are geared towards three specific attributes, bring them to life in everything we do and thus turn them into our values.

agile

In the sense of attentive, contributing ideas, active, energetic, spontaneous, inspiring and committed.

natural

We want to create an authentic, human, open, individual and personal atmosphere.

melodic

In the sense of thorough, prudent, careful, with a sense of harmony in every respect and an eye for the big picture — both visibly and behind the scenes..

With this basic attitude we achieve very special additional value for our passengers. They always have …

…that certain something …

…waiting for them.

Our face

Our inspiring and lively image

 We are bringing useful new momentum into the airline business.That is why, working on the basis of our origins, we have enhanced our brand identity to ensure that our fresh start makes the right visual impact. The red arrow now has more of a swing,and its dynamic form is reminiscent of a plane taking off.

Depending on the application, we use a carefully co-ordinated range of harmonious colour pairs in combination with red or red/white to ensure that our encounters with passengers will be agile, natural and melodic in every situation. In this way we are creating an emotionally rounded brand experience.

The arrow and the word "Austria " jointly comprise the distinguishing mark of the Austrian Airlines Group.

Our world

Inimitably Austrian

 Our fresh spirit, our special brand values and our typical image make us uniquely Austrian. That applies to our product — simply the whole travelling experience. In the process, the elements of our image guarantee the A to Z of visual cohesion. This allows the passengers to experience a unique brand universe, and they will always be happy to return to their airline of choice.

Every employee will personally "live" the values of our brand and offer the passengers what they rightly expect from us.In short, what we promise is this:

that certain something.